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Why Are Provincial Kinesiology Associations Members?

The CKA's structure is based on member organizations, namely provincial kinesiology associations. A Kinesiologist must become a member of their provincial association. The Canadian Kinesiology Alliance works with a broad group of stakeholders that include industry, government, and not-for-profit/professional association groups. Given that the mandate of the Canadian Kinesiology Alliance is national in scope, over the years the CKA / ACK has worked hard to build mutually beneficial and cooperative relationships with provincial associations and groups.

PKAs, as organizational members of the CKA, advance the profession in a variety of ways. The Canadian Kinesiology Alliance collaborates with the provincial kinesiology associations to bring about increased recognition and awareness of kinesiology and the sciences of human movement, to advocate on behalf of our partners and stakeholders, and to support common standards and professionalism. Nationally, the CKA is the strong and united voice of Kinesiologists. As member organizations of the CKA, PKAs benefit from the following:

Access to opportunities to network with members, partners, and affiliates to build social capital in promoting the field of kinesiology
Access to marketing tools and opportunities, including easily adaptable promotional event material for the National Kin Week held annually in November and the National Health and Fitness Day held annually in June; the CKA / ACK strives to be creative in reviewing existing promotional materials and external communication strategies and in identifying areas of opportunity to develop a sustainable national marketing strategy
Access to financial records of CKA / ACK partner remittance to the Affinity Program on sales of products and services to Kinesiologists, such as professional insurance products, continued education opportunities, home and auto insurance, and patient tracking software.

On a national level, the CKA / ACK represents ten (10) provincial kinesiology associations (PKAs) that are member associations and over 5,000 affiliated Kinesiologists by developing progressive partnerships with other national organizations, by providing support to effect positive change within government and public policy, and by promoting the science of kinesiology. The CKA / ACK advances our member associations, PKAs, by facilitating national and interprovincial communication and partnerships and by supporting and encouraging ongoing development of PKAs. The CKA / ACK establishes and promotes the standards of the profession across Canada.