As part of the National Kinesiology Week, presented by Hexfit, from November 12-18th 2018, the Canadian Kinesiology Alliance (CKA) reached 1 million people for a second year. The Canadian Kinesiology Alliance (CKA) saluted the Let’s Get Moving report, the latest initiative from the Government of Canada to create a common vision where all Canadians move more and sit less, more often. Kinesiologists invited Canadians to take a proactive role in chronic disease. Typically, people mainly rely on medication for the management of chronic conditions such as diabetes and osteoporosis. But by choosing to treat their chronic disease with physical activity, they can play a more active role in managing their diseases and enjoy a better quality of life. This is why the CKA, in an effort to foster better collaboration between various health groups, is proud to have supported initiatives such as the World Diabetes Day held on November 14 and of the Osteoporosis Month in November. Kinesiologists can also play an active role in developing the Canadians of tomorrow. ParticipACTION recently reported that kids who are less active are at an increased risk of developing cardiovascular and metabolic-related diseases, such as diabetes, in adulthood. More than 50 activities were happening during National Kinesiology Week, www.nationalkinweek.ca.
Our thanks are extend to all who participated and to the following groups for their active and ongoing participation throughout the process:
• Hexfit – official presenter of the National Kinesiology Week
• Kinesiologists that have organized activities, and for some, more than one!
• Provincial Kinesiology Associations (8)
• International Diabetes Federation and Osteoporosis Canada
• ParticipAction, EIMC, CCUPEKA, GLA:D, Mobility Tape
• Universities: Winnipeg MB, Royal Mount AB, Moncton NB, McGill University
The CKA also partnered with UpHouse Inc as Social Media/Marketing Campaign and Ah! Com as Public Relations Consultant, Sophie Allard, APR