The CKA/ACK put wheels in motion and has achieved another milestone – the establishment of a Marketing Plan & New Brand in conjunction with its #KinVision2022 Strategic Plan. The CKA / ACK had mandated UpHouse Inc. from Manitoba to help in defining a new brand for Kinesiology and provide marketing strategies until December 2019. The New Brand will be incorporated in many of the visuals used in activities. The CKA/ACK will provide new branding material for Kins to use: i.e. business cards, KinWordMark, etc.

UpHouse Inc. produced a guide to establishing an identity through branding and marketing. Today, brands can shape the customer’s identity and build communities around a shared passion. The marketers who do this well can make their brand stand out  in its product category.

So, is Kinesiology a field of practice or a brand? It can be both. When Canadians hear or see the word “Kinesiology,” we want them to understand what it is, who it’s for and how it differs from other health professions in Canada. A Brand Handbook was produced to create that understanding and build the brand of Kinesiology, to help guide brand development, focus our marketing efforts and tell a consistent  Kinesiology story .

Stay tuned as we reveal the New Brand in the fall.