The Everyday Technology of a Kin by HexFit Solutions

CKA Partner - HexFit Solutions brings you advices

To stand out in an industry that is rapidly evolving, you must be able to innovate even faster. The field of health and physical activity is continuing to progress, but it is still rare to see an efficient use of technology among the professionals in this industry. With the growth in popularity of new devices and applications automating our health, it is dire for the Kinesiologist to find new ways to add value to their services. As we can see from Uber in the world of taxis, it is always in your best interest to adopt new technologies. But what is the real goal? What are the benefits that justify the investment and the challenges you may face while using technology?

Goal

Everyone can agree that the use of technology can increase efficiency, improve quality of services and ultimately increase profitability. However, to understand the real benefits, we must first take a step back. According to a UQAM[1] study, more than 15.74% of Canadians attend a fitness centre. Although, only 3% use the services provided by healthcare professionals. Therefore, the challenge for Kinesiologists is to create enough value in their services to be considered a necessity in achieving the goals of the general public.

Benefits

One of the most valuable aspects of a Kinesiologist is the close monitoring of its clients. However, due to the time this task demands, it is also one of the most expensive. Nowadays, your clients have access to a multitude of connected devices, as well as, free mobile applications to gather data on their physical condition. Unfortunately, all this information does not benefit them because, they are not equipped to adequately analyze it. It is then essential, not to see these tools as competitors, but rather a gold mine of information that will allow you to help your clients achieve their goals, without necessarily spending more time with them. With this technology, you will be able to analyze data, create visuals of the evolution and progress of your clients, and automatically follow-up with them.
With this influx of data, it becomes essential to be able to manage information coming from a wide range of sources. In small volume, it may be a solution to log into each one of your clients’ accounts individually. However, as this volume increases, a software that will avoid double data entry, be able to centralize this information, and make it available anywhere anytime, becomes a necessity. According to a survey done with our customers, a software like Hexfit can save you over 3.5 hours per week.[2]

Challenges

Warning! You are now about to trust a software to store all your clients’ data, moreover, this is highly confidential medical information.
In Canada, PIPEDA[3] covers how businesses must handle personal information, unless your province has its own law on the subject.[4]  Although we are not experts in this field, it is noteworthy to mention that this federal law does not require any specific measures. Instead, it recommends businesses to take "reasonable measures" to protect the data. To do this, it is preferred that the data are stored on Canadian servers, and that it is regularly encrypted and backed up. It is important not to forget to have a highly secure password. As well, you should always remain the owner of your data.
In addition to this, each Federation has its own regulations. Although, it is possible to highlight some general rules and good habits. Remember to record all of your actions and interventions. You should also, not be able to alter the content of a note without leaving a trace. Despite the high cost of space when you are using paper files, you must always keep all records for a minimum of 5 years after the last intervention has been made.
In short, even if you want to integrate a technological tool to increase your profits, you must first think of the value it will have for your clients. If you are still hesitant about the benefits of technology, just remember that the power of computers has doubled every year since 1965; you shouldn’t miss the boat ...
 




[1] UQAM - ANALYSE DES DÉTERMINANTS DE LA FRÉQUENTATION DANS LES CENTRES DE CONDITIONNEMENT PHYSIQUE AU QUÉBEC
[4] British Columbia, Alberta and Quebec have their own laws on personal information.

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