Vision: To have a positive impact on the lives of Canadians

Mission: The Canadian Kinesiology Alliance (CKA) promotes the profession of kinesiology in Canada

Values: The Canadian Kinesiology Alliance strives:

  1. To promote diversity within the professions of kinesiology
  2. To use evidence-based learning in decision-making
  3. To promote ethical and professional behaviour
  4. To operate in a cost-efficient, cost-effective manner applying business paradigms and leading practices